Sales and Marketing Management

AUGUST 8, 2018

Author: Jeff Epstein Social media influencers may be this year’s biggest marketing disruptors. B2C companies that harness this trend of reaching ad-skeptical consumers are beefing up their coffers big time, so why are some B2B companies not following suit? Consumers?—?and The answer isn’t complicated?—? and businesses?—?crave

Influencer 189

Influencer Social Media B2C Incentives 189

Hubspot Sales

JUNE 2, 2021

Consumers are skeptical by nature. That process — capitalizing on consumer trust — is the basis of something known as peer-to-peer selling. People tend to trust real customers more than businesses — they're more receptive to what their friends, family, broader personal network, and similar consumers have to say.

Social Media 97

Social Media Construction Consumer Incentives 97

Smooth Sale

APRIL 15, 2024

Leverage social media : Establish a presence on relevant social media platforms where your target audience spends their time. Implement a loyalty program : Reward your loyal customers with exclusive offers, discounts, or incentives. Optimize your website for search engines to improve your online visibility.

Small Business 119

Small Business Small Business Advertising Advertising 119

Vengreso

JULY 5, 2023

Gone are the days of face-to-face sales and cold calling, now replaced by a digital world where technology is king – from social media networking to email marketing, content creation, and SEO; connecting with customers online has become paramount. Say hello to social media networking, email marketing, content creation, and SEO.

Referrals 89

Referrals Maximizer Ideal Customer Profile Social Media 89

Highspot

JANUARY 28, 2024

A significant 71% of B2B buyers say they download and consume multiple assets to help with the decision-making process and an equal number said they share such content with their team members. Saves Time Time is precious in sales and for all consumers. Post-sale activity guide: Construct a roadmap for all post-sale interactions.

Collateral 96

Collateral Top of Funnel How To Distribution 96

Apptivo

FEBRUARY 14, 2023

With growth in customer touchpoints like social media, mobile, e-commerce, apps, and more, there have been significant changes to the way organizations interact with leads. You can increase awareness through email marketing campaigns , social media posts, guest blogging and posting, whitepapers, and webinars.

Top of Funnel 52

Top of Funnel Funnel Social Media Webinar Metrics 52

LeadFuze

OCTOBER 6, 2021

Demographics refer to your prospective consumers’ age, gender, and race. To understand your ideal consumers, you must first determine the demographics of the bulk of them. This relates to your consumers’ qualities as they relate to their degree, income, employment, household composition, and neighborhood.

Outbound 52

Outbound Ideal Customer Profile Strategy Consumer 52