Sales and Marketing Management

FEBRUARY 8, 2021

In contrast, Vrbo, a vacation rental company owned by Expedia Group, “crushed” Airbnb when it came to searches that did not mention a brand (“vacation rentals in Chicago,” for example). Many B2B manufacturers still deploy a “catalog approach” to sales, with inside reps relying on frequent touches with prospects and customers to close deals.

Marketing 120

Marketing B2C Account Based Marketing B2B 120

Highspot

JANUARY 19, 2022

This includes teaching them how to best engage with prospects, build relationships with customers, close deals, upsell and cross-sell, and much more. These programs cover basic topics like the sales process, popular sales software, frequently asked questions, and strategies for communicating with prospects. The Brooks Group.

Training 92

Training Lead Rank Hiring Course 92

Leading Results Rambings

SEPTEMBER 11, 2013

This is a guest post from our friend Randy Collins at Strategies Group. I know this because we lived it here at Strategies Group. We attend trade shows and are active members in local industry associations, we meet with those in our clients’ centers of influence (CPAs, Bonding Agents, Industry consultants, etc.)

Trade Show 88

Trade Show LinkedIn Referrals Construction 88

KO Advantage Group

DECEMBER 2, 2021

Influencers will begin to show up in areas surrounding industrial manufacturing, energy services, commercial construction, and agriculture, just to name a few. Do this today: Connect with prospects, clients, and companies in these spaces. Slack Groups and Online Forums. Do this today: Find two new Slack groups to join.

Trade Show 62

Trade Show B2B Hiring Social Media 62

Janek Performance Group

APRIL 23, 2024

If, for example, your prospects are casual in their attire and interpersonal communication, going with a three-piece suit or pantsuit might come across as intimidating or too stuffy. Tone and delivery are very much in the realm of your control and they matter when talking to prospects. Prospect: Who is this?

Social Media 62

Social Media Media ACT Follow-up 62

Smooth Sale

MARCH 14, 2022

By building a reputable brand, you simultaneously construct an admired reputation and, like digital marketers, remain trendy. Specific industry trade shows are also an excellent source of information. If you belong to an active group, ask peers about their favorite marketing strategies. The Four Ways.

Marketing 78

Marketing Hiring Social Media Twitter 78

OnePageCRM

MARCH 21, 2017

Prior to using a CRM, they had no way of knowing who had previously reached out to prospects. Research from The Bridge Group of 355 leading B2B sales teams revealed that “ sales development reps who make 12 contact attempts (instead of the average 8) perform 16% better!”. Tagging / grouping / segments. Do you need a CRM?

CRM 49

CRM Lead Rank Lead Scoring Segment 49