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The Adapter’s Advantage: Jon Ferrara on Building Customer Relationships

Allego

He’s best known as the co-founder of GoldMine Software Corp, one of the first customer relationship management (CRM) platforms for small- to medium-sized businesses (SMBs). In 1999, Goldmine was acquired by FrontRange. Episode 48: Building Customer Relationships | Jon Ferrara.

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What’s the Best Way to Convince a Local Business Client to Implement Social Media Marketing?

BuzzBoard

Local businesses can access a goldmine of Twitter’s 330 million active users. A proficiently managed Facebook marketing strategy can result in higher sales, enhanced customer service, and bolstered brand loyalty. A good starting point is presenting an accurate snapshot of the current digital landscape.

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Science-Based Sales Techniques to Help You Hit Your Quota

Autoklose

One of the best ways to capture your prospects’ attention is by weaving your product or service into a narrative that revolves around certain relevant pain points and issues. Talk about problems in order to build rapport with your customers – depict them as the hero who is faced with an obstacle.

Quota 98
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15 Indispensable Company Research Tools for B2B Sales Reps

Zoominfo

Although we’ve primarily seen Sprout Social used for marketing and customer service purposes, the platform has a host of features that can help the average B2B sales rep learn more about the companies they’re trying to sell to. If your target account has a business profile set up, check out how they’re presenting themselves.

Research 233
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15 Indispensable Company Research Tools for B2B Sales Reps

Zoominfo

Although we’ve primarily seen Sprout Social used for marketing and customer service purposes, the platform has a host of features that can help the average B2B sales rep learn more about the companies they’re trying to sell to. If your target account has a business profile set up, check out how they’re presenting themselves.

Research 100
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What Does Generative AI Mean for The Future of Marketing?

SugarCRM

Elevate Existing Content For marketers, old content is a goldmine. In that case, generative AI can help you bring the piece into the present by refreshing the content.Such models work on different types of content, from email copy to social media postings and blog articles. Generative AI is a great tool to use in this context.

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Do You Know How A Sales Funnel Will Build Your E-commerce Business?

Smooth Sale

Inform the potential customer why your product or service is a better solution to their problem than that of a competitor. In some cases, the customer may not even know they have a problem. It’s your job to present them with the solution in your highly specific ad, blog post, or social media post. The Facebook Factor.