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What lies ahead

Sales and Marketing Management

think of the myriad ‘analytics packages’ that only suck basic Google Analytics data into the WordPress dashboard?—?are In fact, 59% of decision-makers in a company say they prefer watching a video over reading an article or blog post. Systems that don’t provide much value?—?think Video marketing.

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Why Prioritizing Buyer Intent Data Is A Must For 2021

Hubspot Sales

There's a very real possibility that today’s decision-makers will continue to research and make purchase decisions remotely — even in a post-pandemic world. With more decision-makers and salespeople online than ever before, the digital sales landscape is becoming more competitive.

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Website Activity: The Tools and Tactics to Track It

Hubspot Sales

Google Analytics. Google Analytics might be the most popular web tracking and analytics software available. That's why Google has an entire certification academy dedicated to how to make effective use of the platform. Image Source. Price: Free. Image Source. Leadfeeder. Price: Free plans available.

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The Outbound Assist — How Outbound Tactics Make Inbound Leads Grow

Cience

However, according to Paul Koks and Online Metrics , direct traffic over 20% is a sign of incorrect Google Analytics settings. Its share in overall traffic is decreasing as Google finds new ways to attribute traffic (e.g., the email share) and marketing professionals are learning to set Google Analytics accordingly.

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Innovative Ways to Stimulate Business Growth

Pipeliner

This empathetic mindset can carry over into business innovations, as it allows decision-makers to put themselves in the shoes of their customers. Luckily, many data platforms such as Google Analytics exist for free and can help even small businesses integrate a data strategy. Constantly Reassess.

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The Complete Guide to B2B Website Visitor Tracking (+ 10 Great Tools to Get You Started)

Nutshell

These visitors may be weighing their options by comparing your B2B product with your competitors’ or waiting for feedback from the decision-makers in their company. You can identify website visitors to connect with the company decision-makers.

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How to Leverage a Customer Data Platform to Enhance Account Based Selling

Hubspot Sales

Who the decision-makers are at each company. Tools like Google Analytics or a CRM platform can gather some of them. Which communication channels they prefer. When stakeholders have visited your website, and what they did. At what times different contacts are most contactable.