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Demand Generation Marketing

SugarCRM

The post Demand Generation Marketing appeared first on Salesfusion. Best Practices Nurture Marketing'

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Webinar Replay: SugarCRM® Acquisition of Salesfusion – What it Means for You

SugarCRM

SugarCRM has acquired marketing automation innovator Salesfusion. This is exciting news and key to our mission to create truly differentiated, market-driven customer experience management solutions. If you missed our webinar on the benefits of the Salesfusion acquisition, be sure to watch the replay, which is now available here.

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5 Core Lead Management Features Your CRM Needs

SugarCRM

Although, traditionally, lead management is associated with lead generation, this blog post will mainly focus on how lead management features inside a CRM can break down siloes and create marketing and sales alignment within an organization. Still, usually, these are included in dedicated Marketing Automation software.

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5 Ways to Better Leverage Your CRM Data for ABM

SugarCRM

Something all B2B marketing and sales teams have in common is an abundance of CRM data and challenges around how to make the most of it. There are so many ways to leverage your CRM data—especially in Account Based Marketing (ABM). Email Marketing Segmentation. Alignment Around Unified Data.

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How Marketing Automation Can Improve Your CRM Deployment

SugarCRM

Marketers use various tools and technologies in the digital marketing world, and marketing automation is necessary to succeed. Historically, marketing was the “other” technology that existed outside of CRM, even though 2 out of 3 marketers believe that data-based decisions are more effective than gut instincts. .

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How Marketing Automation Can Improve Your CRM Deployment

SugarCRM

Marketers use various tools and technologies in the digital marketing world, and marketing automation is necessary to succeed. Historically, marketing was the “other” technology that existed outside of CRM, even though 2 out of 3 marketers believe that data-based decisions are more effective than gut instincts.

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How to Measure Your Marketing Campaign Effectiveness

SugarCRM

As a marketer, you are happy with your campaign since you’ve spent months planning and executing. You now have access to real-time data, which allows you to define how effective your marketing strategy was. For example, how did your campaign influence lead generation and conversion? Your prospects opened and clicked your email.