Why SaaS Companies Are Embracing Owned Media and How to Make it Work for You
Sales Hacker
MARCH 1, 2024
Instead, Gainsight hosted a conference about the practice of customer success, theorizing that through early conversations, they could create value for a persona who would eventually buy their software. The proof of their success came when the company went from $0 to $100M in ARR, and was later acquired by Vista at a $1.1B valuation.
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