Babette Ten Haken

JUNE 6, 2018

I developed a SOGOP Policy for a variety of reasons. The never-ending futility of that business scenario catalyzed me to create my SOGOP Policy. My SOGOP Policy focused me then, and still focuses me now, on assessing whether potential (and some current) clients are stringing me along with the promise of future work.

Policies 48

Policies Demand Generation Agencies SME Energy 48

Zoominfo

OCTOBER 5, 2021

The disconnect between marketing and sales is an age-old story. Research shows that 90 percent of sales and marketing professionals believe their strategy, processes, content, and culture are not aligned. This has major consequences for both the marketing team and their sales counterparts. “If Let’s dive in. Let’s dive in.

Lead Rank 130

Lead Rank Paid Content Marketing Qualified Lead Sales Qualified Lead 130

Zoominfo

NOVEMBER 20, 2023

While not issuing any blanket statements on AI as a tool, the company has said that use of automation tools to create content intended to game search rankings violates its spam policies. Market Intelligence Understanding competitors and alternative solutions in your industry is time-consuming.

Data 130

Data Scale Lead Rank Marketing 130

Pipeliner

OCTOBER 25, 2019

We could talk about converting marketing qualified leads (MQLs) into sales qualified leads (SQLs), converting sales qualified leads (SQLs) into sales accepted leads (SALs), and converting sales qualified leads (SQLs) into closed-won deals, etc. Lead conversion is a complex subject. Always be qualifying all lead types.

Lead Rank 68

Lead Rank Sales Qualified Lead Marketing Qualified Lead Lead Scoring 68

The ROI Guy

DECEMBER 7, 2012

OpenText needed to generate more demand for its Enterprise Content Management solutions, and provide compelling insight to potential buyers about the business challenges in managing information growth, the complexities of new regulations and policies, and value of an Information Governance program.

Enterprise 75

Enterprise Enterprise Demand Generation Demand Generation Targets 75

The Pipeline

SEPTEMBER 19, 2011

The Pipeline Renbor Sales Solutions Inc.s 25% Increase in Sales Training ROI – Sales eXchange – 115. Stored in Attitude , Business Acumen , Hiring Sales Talent , Proactive , Proactivity , Sales Leadership , Sales Management , Sales eXchange , execution. January 2008. December 2007.

ROI 243

ROI Pipeline Training Twitter 243

Allego

APRIL 30, 2020

Companies around the globe have canceled sales meetings and training sessions and are enacting work from home policies to help prevent the spread of COVID-19. Yet sales enablement professionals must get new hires up to speed and keep teams on track in a world where face-to-face meetings are impossible. Buyers have changed.

Training 83

Training Hiring Face-to-face Cancellation 83