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9 Data-Driven Ways to Use Generative AI for Marketing

Zoominfo

The rapid rise of generative AI has become the most captivating trend in the tech industry today. Prompted by predictions of massive economic impact and the disruption of multiple industries, professionals in many fields are assessing how this new breed of AI tools will complement and complicate their working lives.

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Got a SOGOP Policy or do You Wish and Hope and Waste Time?

Babette Ten Haken

I developed a SOGOP Policy for a variety of reasons. The never-ending futility of that business scenario catalyzed me to create my SOGOP Policy. My SOGOP Policy focused me then, and still focuses me now, on assessing whether potential (and some current) clients are stringing me along with the promise of future work.

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7 Ways to Align Marketing and Sales Teams

Zoominfo

If your sales and marketing teams are not aligned, it’s going to be much more difficult to hit your number,” says Mitchell Hanson, director of demand generation at ZoomInfo. Mimic the workflow that sales would have to do if they didn’t have any support,” says Nina Wooten, director of demand generation at ZoomInfo.

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9 Steps to Lead Conversion Success

Pipeliner

Establish policies around the number of varied follow-up attempts per type of lead. Create a structure that allows sales representatives to focus on their core competency and passion for advancing and closing revenue-generating deals. Put in place lead scoring, and keep it simple … assign leads a value such as A, B, C, etc.

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OpenText Enterprise Content Management IWP

The ROI Guy

OpenText needed to generate more demand for its Enterprise Content Management solutions, and provide compelling insight to potential buyers about the business challenges in managing information growth, the complexities of new regulations and policies, and value of an Information Governance program. and "Why Now?".

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Improve the Customer Experience through Better Communications

Cincom Smart Selling

Today most organizations are struggling with why they should even think about investing in a new customer-communications solution if they’re already getting things like contracts, policies and correspondence out the door. Why fix something that isn’t broken? Another aspect of improved communications is the ability to digitally deliver (e.g.,

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Data Paves the Path for Marketing Innovation and Automation

BuzzBoard

Thankfully, today’s marketers have access to data, tools, and technologies more than ever, and by utilizing and investing in these modernized resources they can cope better with the macroeconomic instabilities—bringing value in the face of change!

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