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How to (ethically) steal your prospect?s attention: 5 ultra-creative sales case studies

Nutshell

To get your creative juices flowing, I’ve listed five surprising sales case studies to inspire your next “out-of-the-box” campaign. When GumGum , an AI image recognition software firm, wanted to reach decision-makers at T-mobile, they knew that traveling the beaten path of sending outbound emails wouldn’t work. .

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Warm email prospecting: How to make more sales by writing to an audience of one

Nutshell

If your company uses direct mail assets such as postcards or catalogs, make sure to send something to your upcoming recipients before you reach out to them personally. For example, perhaps you discovered via LinkedIn research that your prospect is frustrated by the HR software her company is currently using. Thanks, [YOUR NAME].

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The Difference Between Lead & Prospect in Sales

Apptivo

The source of these leads varies, with some coming from advertisements, trade shows, direct mailings, and even word-of-mouth. Research their industry, size, and business model to see if they typically benefit from CRM software. Need for the Product Examine whether Florida’s organization needs CRM software.

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8 Surprising Stats About the ROI of Marketing Content

Showpad

A study conducted by the Content Marketing Institute and LinkedIn reported that 80% of the content created by marketing teams goes unused by sales. In addition to 80% of content going unused, more than half of sales and marketing professionals said misalignment between teams was the main factor of poor financial performance.

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The Definitive Prospecting Guide for Sales Management to Grow Pipeline

Vengreso

In fact, if you ask any sales leader what their teams struggle with the most (and I have), they would say it’s prospecting, especially now that virtual selling is the norm. According to HubSpot , 40% of sellers admit that prospecting is the most challenging part of the sales process. Digital Sales Assessment. Direct Mail.

Pipeline 145
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The Complete Guide for Selecting the Right B2B Lead Generation Company

Cience

The same is true for any work process. It takes years of studying and work to become an expert in a particular area. We have studied the top 15 lead generation companies on Clutch and found that an overwhelming number of unique services are offered, notably 255(!) Software-augmented human-driven research. unique entries.

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What is a Successful Sales Engagement Platform?

SalesLoft

Maybe you’ve already adopted a sales engagement platform. Perhaps you’ve heard about it in a presentation from a software vendor. The odds are that if you lead a sales team, you’re somewhat familiar with the concept of a sales engagement platform. What is a successful sales engagement platform?

Scale 52