Rethinking Metrics: The Shift from MQL to Pipeline in Marketing
Sales Hacker
JANUARY 30, 2024
On the other hand, pipeline represents genuine prospects with a vested interest in your offerings. Inaccurate timing: MQLs are typically scored based on a combination of user actions, such as downloading a whitepaper or attending a webinar. Ultimately, pipeline is a better-suited incentive for marketing to deliver superior outcomes.
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