Sales Leads Are a Perishable Asset
Sales and Marketing Management
AUGUST 9, 2020
However, the perishable asset issue arises when leads are not followed up promptly or at all. The facts (research) show that just because some sales leads are six months to a year old, half of any given group of leads with the same age is still in the market to buy. We know that nearly half of any group of leads will buy.
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