Sales 2.0
APRIL 23, 2020
If you don’t sell to the enterprise market, it’s very likely your competitors will. When one of your competitors succeeds in getting business in the market that has 60% of the cash to spend in your type of solutions, what will that do for their business and yours? It’s the “80/20, Pareto rule” again. Areas of change.
Sales Hacker
AUGUST 2, 2019
If you only had 90 days to penetrate the market and produce sales, what would you do? While you could come up with a complicated plan that won’t deliver results for half a year or more, you can get better results, faster, by implementing a DRIP Marketing Plan. DRIP: The Secret to Reliably Penetrate the Market.
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DiscoverOrg Sales
JUNE 8, 2016
Advanced search and filters can only do so much in penetrating the sheer number of records any ATS can house. What this means for your staffing salespeople is no more dead end phone calls from run-ins with gatekeepers and no more “this number is no longer in service” messages because old contacts have moved on without your knowledge.
Sales Hacker
JUNE 14, 2021
Sales and marketing teams start their account-based sales (ABS) and account-based marketing (ABM) programs with strategic intentions. They target those that are in-market and those that should be showing intention. They start worrying about how many touchpoints are sales and marketing hitting. But then things change.
Hubspot Sales
DECEMBER 23, 2022
Our team gathered 19 of the best sales prospecting tools on the market in 2023. Of this user base, many are high-income earners that are currently “in the market” to buy products. This enterprise solution enables “co-selling, co-marketing, and lead-sharing” among business partners. Market monitoring. Image Source.
InsideSales.com
OCTOBER 23, 2019
Cold calling the CEO is difficult, but not impossible — if you know how to structure your pitch and how to get past gatekeepers. I’ve seen it in almost every new rep: fear of the owner, fear of the gatekeeper, fear of the 2nd gatekeeper (the dreaded executive assistant), and reluctance to even approach the challenge.
Tony Hughes
FEBRUARY 22, 2018
This is a controversial idea but one that can be aligned with your go-to-market strategy. To buck this trend and in recognition that there's typically only one name on the purchase order, I'm advocating the most counter-intuitive 'get past the gatekeeper' strategy of all time! Hey I'll be in Auckland, let's do lunch.'
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