Cold calling: How to nail – or blow – that first impression
Selling Essentials RapidLearning Center
SEPTEMBER 19, 2023
You’re not calling because you sell software that monitors fleets of trucks. Not that someone is selling software. Why you’re calling: “I’m calling because we’ve recently helped a number of transportation companies increase their average load capacity.” Journal of Personality, 79(5), 1013-1042.
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