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26 CRM Techniques and Strategies for Customer Retention

Cience

Your customers are one of your company’s most important assets. Although new sales are important, smart companies also focus on retention. The CRM: A Key Customer Retention Tool. Make it easy for your customers to succeed by providing the tools they need to hit the ground running. What Is Customer Retention?

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Outbound Sales vs. Inbound Sales: How to Win Big With Each Strategy

Crunchbase

Outbound selling is a technique that involves pushing your message directly to your prospects. Inbound selling involves qualifying interested prospects. Typically, these prospects will discover you and be interested in learning more. An inbound sale begins with the prospect reaching out to your company.

Inbound 52
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The Future of AI for Sales (And How to Prepare for It)

Sales Hacker

The Salesforce State of Sales report notes that only 46% of sellers have access to client and prospect data insights (something that 85% of salespeople say helps them produce). Luckily, AI and automation tools are also great for data entry. RELATED: Sales Automation: 250+ Tools to Turbocharge Your Sales Process.

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How to Communicate Effectively with Customers: Best Practices

Cincom Smart Selling

Smart companies research target audiences thoroughly in order to tailor messaging: Develop specific persona profiles exploring both demographics and psychographics of ideal customers Identify optimal communication channels—email, web, mobile, etc. There are predictable stages that customers traverse in their decision-making process.

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Build Predictable Revenue

Your Sales Management Guru

Smart companies are scrutinizing their strategic sales management plans, taking a closer look at everything from their pipelines to their forecasts. Many times we hear that “our company is too small to do these management systems that you show us, Ken”. Need more sales management resources?

Revenue 40
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Seven Sales Leaders on the Challenges They Overcame in 2020 & Their 2021 Predictions

Hubspot Sales

The second layer is encouraging reps to balance empathy with prospects. “[To Instead, focus on the value, so your sales process is rooted in what's good for [the prospect].”. Zach shared a few of his favorite tools for remote training: Slack. Mintis questioned. Use Zoom Whiteboards during training to leverage visual learning.".

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Need to Fill Your Pipeline? It’s Time to Reconsider Your Partner Ecosystem

Sales Hacker

Smart companies, and sales professionals, are leveraging their integration ecosystems to create more sales deals and attract higher valuations. I know because I’m constantly speaking to SDRs and AEs who are surprised at what’s possible with the new generation of tools and techniques on the market.