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Bringing Relationship Intelligence to “Accounts” in Sugar

SugarCRM

We have expanded SugarCRM Hint, our flagship offering from SugarCRM’s Relationship Intelligence product line beyond leads and contacts. Corporate Twitter account. Now, you can gather relationship intelligence about businesses and organizations. This includes valuable information like: Industry. Number of employees.

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How to Build a Marketing Strategy in Alignment With Sales Goals

SugarCRM

customers, prospects, researchers). Twitter, LinkedIn, industry publications). SugarCRM Removes Silos to Align Sales and Marketing. SugarCRM provides a platform where your sales and marketing teams can finally work together. Start by answering important questions like: Who is your primary audience?

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Half of sales reps view prospects’ Facebook profiles before meetings

SugarCRM

In our SalesTech survey , more than half (53%) of sales reps said Facebook is a valuable research tool when it comes to preparing for meetings with prospects. A third (34%) are also turning to Twitter to gain insight into their prospects’ likes and interests. Is that such a bad thing?

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How to Approach Multi-Channel Marketing

SugarCRM

If you focus your efforts on a channel that none (or virtually none) of your customers or prospects use and you try to drive them there, your results will be lackluster. In today’s digital, always-on world, how and where your business connects with customers and prospects matters quite a lot.

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Getting to Know Your 500+ Close Friends on Facebook

SugarCRM

Although Facebook has a limit of 5,000 friends, it also has a concept of Facebook pages that can have an unlimited number of followers, much like Twitter Followers. Being in the CRM business, we also see this with our customers at SugarCRM. Because platforms like Facebook and Twitter put the onus on us to manage the relationship.

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How to Use UTM Parameters to Understand Marketing Engagement

SugarCRM

Where do you reach your prospects and customers these days? From email to your website to social media to search to display advertising to direct mail and so on, the number of channels through which modern marketers engage with prospects is dizzying. Go ahead and rattle off the list, we’ll wait.

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The 8 best CRMs for marketing

Nutshell

In short, CRMs help companies nurture their relationships with customers, prospects, and leads so they can grow. Table of Contents What is CRM? What is a CRM system in marketing? CRM systems compile customer data from across multiple channels, allowing businesses to track leads and close more sales. What are the three types of CRM?

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