Selling Essentials RapidLearning Center

APRIL 18, 2023

This blog entry is adapted from the Rapid Learning module “Building Customer Loyalty: The entanglement strategy.” The dynamics of satisfaction versus loyalty. Of course, you may not be able to employ every one of these four entanglement strategies with every buyer. 1998) Why do customers switch? Burnham, T.

Decision Maker 52

Decision Maker Customer Journal Loyalty 52

Increase Sales

AUGUST 27, 2014

In 2003, McKinsey released some valuable information regarding pricing and discounting. Customer loyalty based upon current buying history is another factor to consider. Additionally,there are businesses both super large and small that tell salespeople to do anything to get the order even if it means losing profits.

Discount 145

Discount ROI Vendor Loyalty 145

Partners in Excellence

NOVEMBER 2, 2018

In 2003, Fred Reichheld introduced it in his HBR article: “ One Number You Need To Grow ” The concept of the NPS is simple, you ask a customer: How likely is it that you would recommend our company/product/service to a friend or colleague? The “Net Promoter Score,” has been around for a long time.

Promotion 81

Promotion Scale Loyalty Video 81

SugarCRM

AUGUST 28, 2020

One broad-based study yielded data suggesting that NPS may be no better at predicting success than other loyalty metrics. The NPS metric originated with the business strategist Frederick Reichheld in 2003. The NPS system has, however, earned its fair share of criticism throughout the years. NPS Origins.

Promotion 57

Promotion SugarCRM Ideal Customer Profile CRM 57

SugarCRM

MARCH 7, 2019

Back in December 2003, business strategist Frederick Reichheld published an article in the Harvard Business Review entitled The One Number You Need to Grow. More specifically, NPS gauges the loyalty of a brands’ customer relationships and the extent to which customers would recommend their company, products or services to others.

Lead Rank 26

Lead Rank Lead Scoring Promotion CRM 26

The ROI Guy

DECEMBER 15, 2005

According to a 2003 survey by CAP Ventures Inc., Improve customer satisfaction and loyalty. A formal business plan must be in place before the project begins -- one that quantifies the expected costs, tangible financial benefits and intangible strategic benefits, as well as the risks. Reduce sales administration overhead.

ROI 40

ROI CRM Licensing Survey 40

The ROI Guy

APRIL 21, 2010

In 2009, Alinean and IDC updated annual research conducted since 2003 on the ROI from implementing business value tools. Empower channel sales with differentiating ROI selling approach and value added ROI services, helping to improve channels sales loyalty, effectiveness, satisfaction and retention.

ROI 40

ROI Campaigns Lead Rank Lead Scoring 40