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Leadership vs. Management with Charles Bernard

criteria for success

Charles has over 20 years of experience in direct sales, sales management, recruiting and training. He founded Criteria for Success back in 2004, and has since trained thousands of CEOs, Sales Managers, and Salespeople on the art of business, relationships, growing revenue, and overcoming challenges. Sign up today! CFSPlayBook.

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5 Ways to Improve Sales Efficiency

Hubspot Sales

What do jellyfish , a Dyson AM09 Fan Heater , and Peyton Manning's 2004 regular season have in common? And Peyton Manning broke the NFL record for Adjusted Net Yards per Pass Attempt in 2004 before losing to Tom Brady in the playoffs. They're all outrageously efficient. Jellyfish are the most efficient swimmers in the ocean.

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Sales presentations: Why more ISN’T better when it comes to benefits

Selling Essentials RapidLearning Center

You’re a savvy sales professional, and you know it doesn’t do any good to trot out product benefits that don’t interest your buyers. Instead of persuading your buyer, you may have left the door open to competitors. Your buyer is overwhelmed and confused, not convinced to do business with you. Buyer: “Yes.”.

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The ROI of ROI

No More Cold Calling

I suggest proving you have impact and then leaving it to the buyer to establish a goal for your solution. Michael Nick is one of the leading experts in sales tool development, and training and sales enablement. Look at CRM or SFA systems over the years. Do you really think those delivered ROI as planned?

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“Consistency Selling” by Weldon Long [Book Review]

Adaptive Business Services

The buyer alone controls the results. Your market is composed of three types of buyers … Value, Price, and those who will vacillate between the two based on internal and external factors. As salespeople, we want everyone to be a value buyer but, what if we could move a percentage of the other two to that category?

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Setting the Right Value Proposition

The Brooks Group

In fact, our founder, Bill Brooks, wrote in his 2004 book, “Sales Techniques,” that sales professionals who focus on the motivators for the decision, rather than the raw needs, achieve a sale that is 11 percent higher than those who don’t. In our IMPACT Selling training program, this is the “ Probe ,” or “P” step. DOWNLOAD NOW.

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Two different approaches to getting in-the-door

Sales 2.0

It’s about an alternative way to get in front of your target buyer without cold calling. I graduated from Wharton’s MBA program in 1993 and had no sales training at all. Back in 2004 I ran an outsourced calling firm like Vorsight. So when you use a referral, even if it’s from your aunt, the buyer has skin in the game.