Understanding the Sales Force
JANUARY 14, 2019
Or the first time you watched Cable with more than 6 channels and without snow? Do you remember reading your first Blog article? I read one by Seth Godin , became an early subscriber, and in 2005, became one of the very first sales experts to Blog. For me it was the Tonight Show with Johnny Carson in the early 1960's.
Increase Sales
FEBRUARY 20, 2015
Social media probably better than any other marketing channel achieves market reach with in many cases very little capital outlay. We share each other’s blogs as well as LinkedIn Pulse articles along with other online publications. LinkedIn Pulse platform is an incredible marketing channel especially for those in B2B.
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Increase Sales
JANUARY 21, 2016
When sales professionals and SMB owners decided to incorporate social marketing as one of several marketing channels, this is not a one time event or a sporadic action. This particular marketing channel does take time and is not the quick fix to increase sales. For the last 11 years I have using social media as a marketing channel.
Zoominfo
DECEMBER 5, 2018
Since Reddit’s creation in 2005, the platform has earned its title as the “frontpage of the Internet.” But, beyond that particular use case, marketers can also convert Reddit into a successful marketing channel. We explain why Reddit is useful to marketers, and offer several tips to best approach this channel. Let’s get into it!
Close.io
FEBRUARY 6, 2020
This ain’t 2005. Most bloggers spend three hours on an article, writing a few hundred words, relying mostly on their own experience. Not when they should be spending the better part of a day on each article. Fewer than ten shares and zero links! Here’s exactly why this happens: ? People don’t need more content. They need less.
Partners in Excellence
JULY 5, 2016
An ever increasing number of channels conspire to interrupt us, each demanding attention, or at least distracting us enough to decide whether they merit attention. Refocusing myself, getting back to this article took a few seconds. Reference “Overloaded Circuits, Why Smart People Underperform,” HBR, January 2005.
The ROI Guy
FEBRUARY 4, 2009
Wednesday, February 04, 2009 How TCO is a common sense sales and marketing Tool for Today’s Chaotic Economy My friend and board member Bill Kirwin, original father of TCO analysis with Gartner, put it best when he wrote this article for us on the power of using TCO as a sales and marketing advantage to win deals in these tough economic times.
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