Zoominfo

DECEMBER 5, 2018

Since Reddit’s creation in 2005, the platform has earned its title as the “frontpage of the Internet.” But, beyond that particular use case, marketers can also convert Reddit into a successful marketing channel. We explain why Reddit is useful to marketers, and offer several tips to best approach this channel. Let’s get into it!

B2B 157

B2B Advertising Advertising Promotion 157

Score More Sales

MAY 10, 2013

Ongoing use is a big issue in the SaaS marketplace – studies show that people who do not engage with their software-as-a-service don’t renew it. I invited LinkedIn co-Founder Konstantin Guericke to speak at a technology dinner put on by the MIT Enterprise Forum in Seattle in 2005.

LinkedIn 206

LinkedIn Lead Rank Hiring Webinar Metrics 206

The ROI Guy

FEBRUARY 14, 2011

This is indicated vividly in a new report from Bazaarvoice, a poll of 175 B2C and B2B CMOs across various industries, with 74% of CMOs predicting they will finally tie social efforts to hard ROI in 2011. As CMOs seek to optimize their spending, doing more with less, it is important to learn which channels reveal the greatest payback.

Social Media 60

Social Media ROI Media B2C 60

The ROI Guy

MAY 6, 2010

Combined with being named as the standardization choice at several accounts, this performance widens Alinean ’s lead and affirms its position as the industry-standard value-based sales and marketing tool platform provider. Tailwinds for Marketing Automation Software - Insi. IDC: Economic Buyers, Digital Overload and Sales E.

ROI 40

ROI B2B Demand Generation Agencies Hiring 40

The ROI Guy

OCTOBER 22, 2010

Friday, October 22, 2010 Tech Marketers May Need to Rethink Budgets for 2011 according to new Harte-Hanks research Technology marketers are challenged today with handling proliferating marketing channels to reach and engage more overloaded, skeptical and frugal buyers than ever before. Tailwinds for Marketing Automation Software - Insi.

Harte Hanks 45

Harte Hanks ROI Marketing Social Media 45

The ROI Guy

DECEMBER 6, 2010

Buyer survey results from sales and marketing research firm SiriusDecisions indicate that the most trusted sources of marketing content information through the buying lifecycle are industry analysts (cited by 31.4% Tailwinds for Marketing Automation Software - Insi. of respondents), and peers (28.7%), especially early in the lifecycle.

ROI 40

ROI B2B Social Media Buying Cycle 40

The ROI Guy

NOVEMBER 4, 2010

According to IDC, over 90% of IT buyers are economic buyers / economically focused; Technology marketers are focusing more investments on digital channels, and this is good because executives and economic buyers favor on-line research and content. Content is King? Is this digital spending allocation aligning with buyer needs?

ROI 45

ROI Buyer Buying Cycle Social Media 45