The ROI Guy

FEBRUARY 14, 2011

This is indicated vividly in a new report from Bazaarvoice, a poll of 175 B2C and B2B CMOs across various industries, with 74% of CMOs predicting they will finally tie social efforts to hard ROI in 2011. As CMOs seek to optimize their spending, doing more with less, it is important to learn which channels reveal the greatest payback.

Social Media 60

Social Media ROI Media B2C 60

The ROI Guy

OCTOBER 22, 2010

Friday, October 22, 2010 Tech Marketers May Need to Rethink Budgets for 2011 according to new Harte-Hanks research Technology marketers are challenged today with handling proliferating marketing channels to reach and engage more overloaded, skeptical and frugal buyers than ever before. Powered by Blogger.

Harte Hanks 45

Harte Hanks ROI Marketing Social Media 45

The ROI Guy

MAY 6, 2010

Combined with being named as the standardization choice at several accounts, this performance widens Alinean ’s lead and affirms its position as the industry-standard value-based sales and marketing tool platform provider. Powered by Blogger.

ROI 40

ROI B2B Demand Generation Agencies Hiring 40

The ROI Guy

NOVEMBER 4, 2010

According to IDC, over 90% of IT buyers are economic buyers / economically focused; Technology marketers are focusing more investments on digital channels, and this is good because executives and economic buyers favor on-line research and content. Content is King? Is this digital spending allocation aligning with buyer needs?

ROI 45

ROI Buyer Buying Cycle Social Media 45

The ROI Guy

DECEMBER 6, 2010

Buyer survey results from sales and marketing research firm SiriusDecisions indicate that the most trusted sources of marketing content information through the buying lifecycle are industry analysts (cited by 31.4% of respondents), and peers (28.7%), especially early in the lifecycle. this year, an increase from 3.1% Powered by Blogger.

ROI 40

ROI B2B Social Media Buying Cycle 40

The ROI Guy

MAY 4, 2006

For historical perspective, in 2005 technology marketing spending was up 6.4%, in 2004 spending was up 5.8%, while in 2003, tech marketing spending was down 1.7%. for 2005 – this according to Forrester latest research. billion in 2006, up 8% from 2005. 1] This is the greatest year-on-year increase in spending in five years.

Marketing 40

Marketing Vendor ROI Survey 40

The ROI Guy

NOVEMBER 8, 2006

Stine, Intel Retail Consumer Package Goods: Industry Field Primer, Oct. Additionally, visibility can be improved into distribution and retail channels to track delivered goods more accurately and in real time, and to manage and match demand better. Most importantly, does the value of RFID tagging exceed the implementation costs?

ROI 40

ROI Retail Distribution Scale 40

Sales Hacker

OCTOBER 7, 2021

Every industry needs sales so the education you receive working in this role can be immense. Melissa Murillo is an award-winning and highly skilled sales leader with over a decade of experience in marketing and business development specializing in the IT channel. Sales leader within HVAC industry. Melissa Murillo. Rachael Rohn.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130

SaaStr - Sales Strategy

JULY 30, 2018

Harry : Can I ask, you’ve seen the evolution of this industry firsthand through the growth of MuleSoft. perspective watching the evolution of the industry as a whole? I looked at it as really as a distribution channel. I looked at open sources as purely a distribution channel. This is the weird thing.

Scale 71

Scale Video Hiring Enterprise 71

Sales Hacker Training

DECEMBER 8, 2020

The challenge with all of this was, I was at university from 2005 to 2008, and we all know what happened in 2008. If people are listening and they want to reach out to you, are you okay with that, and do you have a preferred channel through which they should communicate? Luke Rogers : LinkedIn.

Hiring 119

Hiring Top of Funnel Scale Banking 119

The ROI Guy

SEPTEMBER 28, 2010

New digital marketing channels have made it more efficient than ever to broadcast marketing messages to prospects, but are the current strategies effective at connecting with and educating ever more skeptical and frugal buyers ? Tuesday, September 28, 2010 Do White Papers Still Engage? They do if they are Interactive! Powered by Blogger.

ROI 49

ROI Social Media Vendor Buyer 49