Selling Essentials RapidLearning Center
OCTOBER 13, 2021
It focuses a value proposition on just one or a few key benefits, eliminating the distraction of marginal ones. Harvard Business Review, March 2006. It’s something of a paradox: Instead of trying to create value through more and more benefits, Resonating Focus subtracts benefits. Journal of Consumer Research, 30, 473-486.
Adaptive Business Services
NOVEMBER 13, 2019
New construction (my area of specialty and focus) was hot in Boise in 2006 and I set about to document every new commercial project that I could find in the area. It was marginal at best but I made it work. I have personally not made a true cold call since I went out on my own in 2006. No exaggeration. . I joined a leads group.
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No More Cold Calling
APRIL 7, 2016
Yes, April 14, 2006 was the official publication date. Obtain better customers, better margins, and better long-term relationships. Don’t miss your chance to cash in on my No More Cold Calling book anniversary! One week from today—April 14, 2016—marks the 10-year anniversary of my first book, No More Cold Calling ™.
Zoominfo
NOVEMBER 18, 2019
Although the #MeToo movement traces all the way back to 2006, it gained worldwide exposure in October of 2017 when the hashtag went viral on social media. . For those who are unfamiliar, the hashtag was originally used by women who experienced sexual harassment and assault in the television and film industries.
Zoominfo
DECEMBER 13, 2018
In 2006 Jeb founded Sales Gravy, the most visited sales employment and career search website on the internet. For more than 30 years, David’s firm has helped companies of all sizes achieve growth, improve margins, recruit stronger salespeople, and develop high-performing sales professionals.
Pointclear
SEPTEMBER 20, 2012
Bob describes how overreliance on inbound marketing carries the risk that reps’ only role will be as super closing machines dealing with leads being generated by marketing automation activity: “They’re going to have a marginalized job that says, ‘Well, we’re only going to have reps work on things if the algorithm says they should.’”.
Zoominfo
DECEMBER 13, 2018
In 2006 Jeb founded Sales Gravy, the most visited sales employment and career search website on the internet. For more than 30 years, David’s firm has helped companies of all sizes achieve growth, improve margins, recruit stronger salespeople, and develop high-performing sales professionals.
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