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3 Examples of Creative B2B Marketing Initiatives

Zoominfo

As with other companies of their size, Philips found that traditional marketing channels were no longer an effective way to market to their B2B audience. Instead, they recycled topics they’re already familiar with and distributed them in a different format, using different channels. Inbound marketing, of course. The solution?

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Stage Fright: Don't Let It Kill Your Presentation | Sales Motivation.

The Sales Hunter

Mark’s Insights on PROSPECTING. Mark’s Insights on PROSPECTING. It is a perfectly normal feeling, and a form of energy that can be channeled to your benefit. Of course, practicing out loud usually prevents this from happening. prospecting. December 2009. November 2009. October 2009.

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14 Pro Tips for Running a Successful Business

Hubspot Sales

We're losing more than we're gaining for the first time since those statistics have been tracked, and the crossover coincided with the recession of 2007-2009. Census Bureau, the overall number of business applications began to recover in late 2009 and has been trending up for the past ten years. Source: Capterra. According to the U.S.

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15 best cold calling books to take your sales team to new levels

Close.io

They are used to consistent action: qualifying prospects , sending cold emails , booking meetings, maybe following up a couple of times, and finally closing the deal. Who should read this : Experienced and new sales professionals that are ready to unlearn detrimental sales axioms that they have formed over the course of their careers.

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When Sales Opportunities Don’t Go As Expected with Mary Lombardo, Absolute Impact

Igniting Sales Transformation

After all, we are all human and sometimes misread the cues that could have helped us course correct the situation. Have you ever found yourself in a sales situation when you got through the sales cycle, presented your proposal, and your prospect says “I need to take this to my boss.”? Thanks to our Sponsors!

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PowerViews with Dave Munn: The Transformed Marketing Organization

Pointclear

New marketing channels. and notes how transformation has been driven by marketing budgets reaching new lows in 2009 and 2010: “Marketing, rather than just trying to do more with less, had to do something differently and had to transform.”. Social media integration. Making sense of all the data now available.

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Tom Pisello: The ROI Guy: Tech Marketers May Need to Rethink.

The ROI Guy

Friday, October 22, 2010 Tech Marketers May Need to Rethink Budgets for 2011 according to new Harte-Hanks research Technology marketers are challenged today with handling proliferating marketing channels to reach and engage more overloaded, skeptical and frugal buyers than ever before. Forrester: Understand and Drive Outcomes for Sales.