The 5 Top Media for Cold Prospecting
Pointclear
JANUARY 26, 2012
The DMA’s 2010 Response Rate Report reported a healthy 1.68% response rate to B-to-B prospecting letter mail and 2.18% to its cheaper cousin, postcard mail. Trade shows, but only if they are highly targeted Exhibiting at trade shows and conferences is a time-honored way to get in front of prospects in a focused, concentrated manner.
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