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Three Tips to Build Powerful Customer Connections

No More Cold Calling

Face to Face in a Sales 2.0 World”—that’s how I met Todd McCormick at the Fall 2011 Sales 2.0 Social media, blogs, pay-per-click advertising, and SEO are all excellent strategies for attracting prospects when they’re still in the research stage, before a sales rep has gotten involved in their buying process. conference.

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3 Steps to Produce Content to Feed Lead Generation

SBI Growth

Equip them with tools to succeed. This article provides the insight and access to tools to make a successful transition. I spent a good part of my career in marketing including leading account teams for an advertising agency as well as directing corporate marketing. We are provided with writing tools and Personas.

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The Pipeline ? When the customer can't be consoled, console the.

The Pipeline

December 2011. November 2011. October 2011. September 2011. August 2011. April 2011. March 2011. February 2011. January 2011. As I listened to the retelling, I wondered how the customer kept up his griping gyrations in the face of such calm and respectful treatment. February 2012.

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We Drink Our Own Champagne: Cheers to Happy Selling!

Velocify

I remember the struggles I faced daily and was not happy selling with using a traditional CRM (customer relationship management) system to manage my prospects and leads. In my sales career, I have used Goldmine, ACT, Microsoft Access, Siebel CRM, Right Now Technologies, Netsuite and also Salesforce at three previous companies.

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SalesProCentral

Delicious Sales

Tools (2872). Advertising (694). MORE >> Tools. Advertising (694). 2011 (3304). Topics Major Topics. Sales (12918). Marketing (6398). Training (4995). Prospecting (4539). Sales Management (2614). Software (1035). Customer Service (995). Inside Sales (849). Channels (799). Selling Skills (528). Twitter (1359).

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Marketing Hierarchy of Needs: Achieving Marketing Efficiency and Effectiveness

The ROI Guy

According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels.

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The Sales Association: Industry Trade Shows: Pot of Gold or Money.

The Sales Association

Wednesday, March 9, 2011. Here are a few suggestions for pre-show marketing that can really help you get a return on your tradeshow investment: Pre-Conference Mailer A pre-conference mailer can be a relatively inexpensive marketing tool for regional trade shows. Industry Trade Shows: Pot of Gold or Money Pit? by Michael F.