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5 Marketing Trends That will Impact 2013

SBI Growth

The pace of technology and buyer behavior transformation continues unabated. Assessing their impact on marketing strategies makes for tough annual planning on the right formula to connect with buyers. From my point of view, three big trends will affect marketing planning in 2013. One thing is abundantly clear. Branding Resurges.

Trends 316
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The 33 Best Sales Training Video Channels on YouTube

Hubspot Sales

In 2013, American companies alone spent $164.2 in 2013 on hiring sales training companies, one of the top five outsourced training expenditures, according to Training Industry. You'll find a short description of each channel as well as a few examples of especially informative or entertaining videos from each. Best Sales Videos.

Channels 111
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How to Bridge the Sales & Marketing Divide

SBI Growth

One way they do this is through actionable buyer intelligence. They bring buyer insights to the sales team that can be easily leveraged in sales campaigns and prospecting. Get started on buyer insights by downloading the Buyer Research Guide. Discover insights and market trends from SBI’s research in 2013.

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How Can You Shine as Gartner Lowers IT Spending Forecasts for 2013?

The ROI Guy

To kick off 2013, Gartner predicted that the reigns on worldwide IT spending would loosen, forecasting an increase of 4.2% 2013 Challenges for IT Solution Providers Revenue growth is extremely important for IT solution providers, as this growth is required to sustain high valuation multiples and shareholder equity.

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Gartner says 2013 will be a Better Year for IT Spending Growth?

The ROI Guy

Most of the true spending increases are focused on select strategic initiatives, especially in Enterprise Software, the Cloud, Mobile Computing and Big Data. Although I too am more optimistic about 2013 compared to last, there are clear and immediate challenges that deserve action regardless.

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LinkedIn Celebrates 10 Years with Big Enhancements

Score More Sales

Ongoing use is a big issue in the SaaS marketplace – studies show that people who do not engage with their software-as-a-service don’t renew it. Listen and engage with their market and industry to offer insight to their buyers. LinkedIn clearly has made some great moves, and continues to do so.

LinkedIn 206
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This One Thing Might be Derailing Your Sales Enablement Program

Showpad

A formal sales enablement program ensures reps are well-equipped to deliver the great selling experiences B2B buyers have come to expect. After all, a successful communications plan ensures your sales reps are well-informed about products, campaigns, and other key information in order to be prepared, relevant, and effective with buyers.