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5 Marketing Trends That will Impact 2013

SBI Growth

From my point of view, three big trends will affect marketing planning in 2013. As we head into 2013, it is taking on new meaning. There has been a proliferation of tools and channels. The power of brand will resurge in 2013 as a dominating force. Look for nurture marketing to expand in 2013. Branding Resurges.

Trends 316
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The 33 Best Sales Training Video Channels on YouTube

Hubspot Sales

In 2013, American companies alone spent $164.2 in 2013 on hiring sales training companies, one of the top five outsourced training expenditures, according to Training Industry. You'll find a short description of each channel as well as a few examples of especially informative or entertaining videos from each. Best Sales Videos.

Channels 111
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How Can You Shine as Gartner Lowers IT Spending Forecasts for 2013?

The ROI Guy

To kick off 2013, Gartner predicted that the reigns on worldwide IT spending would loosen, forecasting an increase of 4.2% 2013 Challenges for IT Solution Providers Revenue growth is extremely important for IT solution providers, as this growth is required to sustain high valuation multiples and shareholder equity.

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Which Industries Need the Most Help to Get Sales to the Next Level?

Understanding the Sales Force

The software industry is notorious for having demo-crazy and technically savvy, but weak, salespeople who hunt for new business, generate binders full of proposals and convert a small percentage of them. Software industry executives want help, need to improve, must improve their conversion ratios and increase sales. Not really.

Industry 235
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Gartner says 2013 will be a Better Year for IT Spending Growth?

The ROI Guy

Most of the true spending increases are focused on select strategic initiatives, especially in Enterprise Software, the Cloud, Mobile Computing and Big Data. Although I too am more optimistic about 2013 compared to last, there are clear and immediate challenges that deserve action regardless.

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How to Bridge the Sales & Marketing Divide

SBI Growth

Discover insights and market trends from SBI’s research in 2013. One is using software tools to gather comments & keywords from social outlets such as LinkedIn, Facebook & Twitter. Here are some best practices when developing Social Listening: Cast a wide net – Listen to Company, Competitor, Channel, Contact, and Market.

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12 Sales Metrics that Matter Most-Harvard Business Review

HeavyHitter Sales

I recently conducted an extensive research project involving more than one-hundred vice presidents of sales at top technology companies (software, Cloud, computer hardware, and telecommunications) to better understand the art and science of managing a sales organization today. million and software was $3.2