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Thank You For #CASL Mr. Harper

The Pipeline

July 1, 2014 is the day the new Canadian Anti-Spam Legislation goes into effect. But the reality is that those Nigerian princes will still be hitting your inbox, of course given that it is 2014 most now end up directly in the junk box. But tomorrow will not be a happy day for many businesses, sales people and sales organizations.

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Why Are You Trying to Sell Me? Quit Sending Me Stupid Emails. You Don’t Know How to Sell.

The Sales Hunter

This is worse than direct mail! Copyright 2014, Mark Hunter “The Sales Hunter.” After sending out the emails, the person probably congratulated themselves for doing such a great job of prospecting and how they will be closing sales quickly as a result. Let’s just say it right now — stupid!

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Taking Your Prospecting to the Next Level

Understanding the Sales Force

Remember that until we had dependable mail, companies could not mass market. Years ago, much of the mass marketing that didn''t appear in newspapers and magazines was in the form of direct mail campaigns. c) Copyright 2014 Dave Kurlan' What compelled people to respond to it? You should check it out. (c)

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Thank You For #CASL Mr. Harper

The Pipeline

July 1, 2014 is the day the new Canadian Anti-Spam Legislation goes into effect. But the reality is that those Nigerian princes will still be hitting your inbox, of course given that it is 2014 most now end up directly in the junk box. But tomorrow will not be a happy day for many businesses, sales people and sales organizations.

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Memorable Marketing Makes Money

Increase Sales

Outbound marketing such as direct mail, advertising, business to business networking and branding reinforcement through business cards to promotional items. As you are planning your 2014 marketing budget, possibly now is the time to identify those custom promotional items that may propel your small business ahead of the flow in 2014.

Marketing 137
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Digital Marketing Takes Center Stage

Sales and Marketing Management

In 2014, he co-wrote an article for MIT Sloan Management Review entitled “The Nine Elements of Digital Transformation” in which the authors state, “Leading digital change requires managers to have a vision of how to transform their company for a digital world.” “Digital transformation is using technology to radically change the way you do business.

Marketing 120
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Sales Tips: How to Setup Your 2015 for Success

Customer Centric Selling

If you were thinking you were going to rely on 2014 carryover, then it''s the end of January and nothing has closed, you are late to the party. This is the final quarter of 2014. Discounting - what has it cost you in 2014? Top Ten Prospects Carried Over From 2014: Identify your top 5 opportunities. Step 5: Tactics.

Hoovers 94