DiscoverOrg Sales
JANUARY 22, 2016
In CISOs Identify the Biggest Security Challenges as They Enter 2016 , Security Current sheds light on the top-of-mind issues affecting CISOs today. Many issues that Chief Information Security Officers faced in 2015 will carry into 2016. ” Trends suggest that data and analytics will be a top focus in 2016. Download now.
DiscoverOrg Sales
JANUARY 1, 2018
Difficulty tracking digital marketing/advertising efforts. Pain point #3: Difficulty tracking digital marketing/advertising efforts. Difficulty tracking digital marketing/advertising efforts was a major pain point – and has consistently remained so – for the past two years. Anticipated spend #1: Digital advertising.
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Pointclear
JUNE 9, 2017
Here’s another one: A services and technology company targeting the branding, design and advertising industry leverages PointClear’s account-based marketing services, including lead generation, qualification and nurture to keep their pipeline full of sales-qualified leads. We reached 3 decision-maker/influencers and 2 executive assistants.
Tenfold
JULY 18, 2017
Examples include direct mail campaigns, advertising, public relations, and television or radio commercials. People still love video advertising, for instance. Podcast listening increased by 23 percent between 2015 and 2016. Effective marketing means more than relying on direct mail advertising or television commercials.
Bernadette McClelland
JANUARY 15, 2017
The business manager was a decision maker in his or her own right and their sign-off was for a fairly healthy dollar figure. From 4 people in 2013 according to CSO Insights to an average of 7 people in 2016 according to the Gartner Group. Roles weren’t as sophisticated as they are today.
PandaDoc
FEBRUARY 9, 2021
Unfortunately, for one reason or another, the decision-maker never arrives to push the deal forward. Tire kickers don’t advertise their presence on a fullscreen display. Originally posted September 6, 2016. Maybe your prospect’s company has the money, but the individual doesn’t have the authority to make the purchase.
PandaDoc
NOVEMBER 25, 2022
LinkedIn advertising allows precise targeting, meaning you can contact the decision-makers directly and lower the costs of customer acquisition. This one was published in 2016, so it is relatively modern and doesn’t require much adjustment to current conditions.
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