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Blast Off of the Sales Tech Stack: An Interview with Holger Schulze

DiscoverOrg Sales

Holger Schulze is an experienced B2B tech marketer and advisor for SaaS, marketing / sales automation and cybersecurity vendors. Recently, DiscoverOrg sat down with Schulze to uncover the momentum sales technology has gained over the past 12 months. We want to see how sales technology is evolving and what the trends are.

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The B2B Marketer’s Guide to Measuring Social Media ROI

Zoominfo

billion spent on social marketing efforts in the United States alone in 2016 ( source ). Lead generation. Lead generation is tied to metrics like website visits from your social accounts, clicks to landing pages, and form completions. Customer retention. How many customers did you help?

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Customer Engagement Strategies for Millennials

LeadBoxer

Most organizations strive to engage with their customers at a high level. When assessing who to target in your lead generation efforts, it’s important to find the right demographic best suited for your offerings. The Millennial buyer journey looks different compared to other generations. Directions. Call-to-action.

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12 Key Benefits CRM Systems Provide to a Business

Hubspot Sales

These days, it seems as though there’s a new app or widget every week promising to make businesses and their sales reps more productive, efficient, and effective. Although some technology has proven to be more useful than others, one piece of sales technology that’s here to stay is customer relationship management (CRM) software.

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5 Reliable Steps for GDPR Compliant Cold Emails

LeadFuze

The Regulation, which was adopted in April 2016, took full force in May 2018 following a two-year transitional phase. GDPR’s Customer Service Requirements. It is the technique most commonly used by marketers when building their ideal lead list. LeadFuze can deliver the most relevant leads to you.

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How B2B Customer Experience can Influence Sales Growth

LeadFuze

Adopt a ‘Customer-Centric’ Business Strategy. According to research, only 14 percent of large B2B companies claimed to be genuinely customer-centric in 2016. As a corollary of this statement, it is evident that much needs to be done by B2B organisations to become customer-centric. Let us tell you how.

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9 Sales Trends to Watch for in 2018

Circleback

A robust data strategy can help businesses make more accurate decisions, enhance efficiency, improve customer service and determine new opportunities. Have you and your team ready to go beyond lead generation tactics for more personalized cross-selling, upselling and referrals, thus strengthening your relationship with the customers.

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