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The B2B Marketer’s Guide to Measuring Social Media ROI

Zoominfo

billion spent on social marketing efforts in the United States alone in 2016 ( source ). Lead generation. Lead generation is tied to metrics like website visits from your social accounts, clicks to landing pages, and form completions. Customer retention. How many customers did you help?

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Blast Off of the Sales Tech Stack: An Interview with Holger Schulze

DiscoverOrg Sales

Check out the results of the 2015 B2B Lead Generation Trends Report, which was produced by Holger Schulze’s B2B Technology Marketing Community on LinkedIn. Then, these trends carried over to finance and customer service, for example. 30th 2016) now! What are the top areas of focus within the industry?

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Customer Engagement Strategies for Millennials

LeadBoxer

Most organizations strive to engage with their customers at a high level. When assessing who to target in your lead generation efforts, it’s important to find the right demographic best suited for your offerings. It’s best to be patient and focus on a lead-nurturing approach. Millennials prefer to stay behind a screen.

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5 Reliable Steps for GDPR Compliant Cold Emails

LeadFuze

The Regulation, which was adopted in April 2016, took full force in May 2018 following a two-year transitional phase. GDPR’s Customer Service Requirements. It is the technique most commonly used by marketers when building their ideal lead list. LeadFuze can deliver the most relevant leads to you.

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12 Key Benefits CRM Systems Provide to a Business

Hubspot Sales

Plus, CRMs allow reps and sales managers to see which activities and sources are the most profitable lead generators for reps. Whether it's tracking more leads, organizing more contact information, or recording a greater number of interactions with prospects, CRMs are meant to grow alongside your business.

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How B2B Customer Experience can Influence Sales Growth

LeadFuze

Adopt a ‘Customer-Centric’ Business Strategy. According to research, only 14 percent of large B2B companies claimed to be genuinely customer-centric in 2016. As a corollary of this statement, it is evident that much needs to be done by B2B organisations to become customer-centric. Let us tell you how.

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9 Sales Trends to Watch for in 2018

Circleback

A robust data strategy can help businesses make more accurate decisions, enhance efficiency, improve customer service and determine new opportunities. In 2018, expect an entirely new set of innovative approaches to lure, satisfy, and delight customers. Moreover, with millennials being the largest generational segment in the U.S.

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