Zoominfo

OCTOBER 18, 2018

In fact—88% of event professionals said they plan to use artificial intelligence in 2018, a 107% increase from the previous year ( source ). So, we’ve created a helpful guide for event planners to help you leverage AI and maximize the success of your next event. Let’s get into it! What is artificial intelligence? Here’s how: 1.

Lead Rank 196

Lead Rank Lead Scoring How To Promotion 196

Connext Digital

OCTOBER 28, 2019

One trend that has been making waves in the mobile marketing industry is programmatic advertising. Simply put, programmatic advertising has allowed the buying and selling of ad space online without the need for human intervention. Real-time reports and data measurements are made possible with programmatic advertising.

Influencer 76

Influencer Advertising Advertising Marketing 76

SBI

JANUARY 30, 2019

This isn’t just ‘awareness’ – it’s using machine learning to maximize engagement that results in higher conversions and more opportunities when clients reach out - Andrew Briney, Senior Vice President of Products, TechTarget. 30-40% lift in unique account engagement – When branding is added to lead generation campaigns in Priority Engine.

Intent 50

Intent Engineering Account Intent Data 50

SBI

JUNE 19, 2019

Our rich account level insights, active named contacts and intent-driven services are powering new levels of performance for demand generation, ABM, sales prospecting, channel enablement and more. Nearly every week in 2018, we interviewed a different SalesTech company asking them how their solution changes the game for sales.

Account Based Marketing 50

Account Based Marketing Engineering Ideal Customer Profile Account 50

Sales Hacker

OCTOBER 31, 2018

The more time people spent online, the more crucial it was for advertisers to directly serve ads relevant to them. But unlike the advertising channels that came before it, the internet was a much better platform for having direct conversations with buyers. Maximizing Buyer Personas to Grow the Conversation.

Email Marketing 68

Email Marketing Buyer Persona Marketing Lead Rank 68

LeadBoxer

JUNE 5, 2020

Advertising and marketing campaigns are key to finding new customers for your business, but how do you know if those campaigns are working effectively? The cost per lead (CPL) is the amount of money it takes to generate a new prospective customer for your sales team from a current marketing campaign.

Cost per Lead 52

Cost per Lead Cost Per Click Cost Per Thousand Cost per Acquisition 52

SendBuzz

MAY 8, 2023

Additionally, these sectors have access to a wealth of client information that they may utilize to send extremely pertinent and targeted advertisements. 2018 Pulse Check Report from Accenture Consumers claimed that 72% only respond to personalized messaging. Use it to increase your return on investment, then!

Email Marketing 52

Email Marketing ROI Analytics Data 52