B2B Lead Generation 101: Strategies, Best Practices, and Software
LeadBoxer
JUNE 12, 2019
Data for 2018 indicates that the average CTR for B2B companies is 2.41% within the search network and 0.46% within the display network. Capterra is a review directory dedicated to software, making it the perfect choice for SaaS companies. In 2018, 52.2% in the display network.
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