Remove 2019 Remove Advertising Remove Blog Remove Software
article thumbnail

B2B Programmatic Advertising for Beginners

Zoominfo

As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. By 2019, it is projected that around 80 percent of U.S. What are the benefits of programmatic advertising? The biggest change?

article thumbnail

Best Lead Gen Media Software

The Digital Sales Institute

Lead gen media software is now an important tool in digital selling, Lead generation tools don’t only gather and generate leads. Let’s explore the world of lead-generating software and tools and discover how to utilize them to enhance your lead generation campaign. Top 4 social media lead gen software or tools.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

44 Important Marketing Productivity Statistics

Zoominfo

Marketers using automation software generate 2X the number of leads than those using blast email software and are perceived by their peers to be 2X as effective at communicating ( source ). billion by 2019, with an average annual growth rate of 19.7% ( source ). billion worldwide in 2019, up from $2 billion in 2012 ( source ).

Marketing 160
article thumbnail

Here’s Where Your GTM Strategy Is Failing

Zoominfo

pic.twitter.com/eJJLHYV1jY — ZoomInfo (@ZoomInfo) November 1, 2019. Take Atlatl Software, a ZoomInfo customer that was trying to capture customers in an unestablished market. Rather, they are enticed through long-term content marketing strategies from the company website, blog, and email nurture campaigns.

article thumbnail

5 Marketing Attribution Trends for B2B Marketers

Zoominfo

It’s no surprise to see more and more marketers explore and invest in attribution modeling in 2019 and beyond. In today’s blog post we take a look at the current state of marketing attribution, and the latest marketing attribution trends you should be aware of. Let’s get into it! What is marketing attribution?

Trends 160
article thumbnail

Programmatic Buying and Its Influence on Mobile Marketing

Connext Digital

Much of the online competition exists in this space now, with over one-third of ad dollars worldwide spent on mobile this 2019 alone. One trend that has been making waves in the mobile marketing industry is programmatic advertising. It relies on algorithms and software to purchase, sell, determine placement, and optimize digital ads.

article thumbnail

Here’s Where Your GTM Strategy Is Failing

Zoominfo

pic.twitter.com/eJJLHYV1jY — ZoomInfo (@ZoomInfo) November 1, 2019 Take Atlatl Software , a ZoomInfo customer that was trying to capture customers in an unestablished market. Rather, they are enticed through long-term content marketing strategies from the company website, blog, and email nurture campaigns.