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What lies ahead

Sales and Marketing Management

These predictions from B2B sales and marketing experts may impact decisions you make as 2019 comes to a close and 2020 looms. Programmatic advertising. Programmatic advertising essentially automates the bidding process using analytics data, as opposed to using traditional ad buying methods to purchase ad spots.

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5 Successful Lead Generation Strategies

Zoominfo

According to a study by Edelman, 88% B2B of decision-makers believe that thought leadership is effective in enhancing their perceptions of an organization—yet only 17% of them rate the quality of most of the thought leadership they read as very good or excellent. Align Marketing and Sales to Act Swiftly. So you did it!

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How Small Gifts Can Create Big Marketing Wins

Zoominfo

A 2018 study by the University of Zurich found that even a small gift from a sales representative makes customers much more likely to make a purchase. Direct mail marketing makes direct contact with individual consumers, as opposed to reaching a large audience with mass media, such as advertising. The results? Anything but trivial.

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How to Create a Targeted B2B Customer Profile

Zoominfo

Decision makers are often only interested in sellers that know exactly who they are and what they want. Creating customer profiles for these prospects is crucial for your marketing campaigns—and in the end, your sales. Targeting management position leads has possible success when they have access to those decision makers.

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Sales Training Courses: 5 Best Courses For 2021

LeadFuze

Stay Ahead With These Sales Training Courses this 2021! Predictable Revenue, sales hacking, and now account-based everything has massively impacted the sales profession over the last 10 years. In partnership with LeadFuze, Sales Hacker has launched FREE LeadFuze Certified Sales Hacker Bundle.

Course 98
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How to Create a Targeted B2B Customer Profile

Zoominfo

Decision-makers are often only interested in sellers that know exactly who they are and what they want. Creating customer profiles for these prospects is crucial for your marketing campaigns—and in the end, your sales. Targeting management position leads has possible success when they have access to those decision-makers.

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4 Proven Sales Techniques for Selling to an SMB Customer

Hubspot Sales

Want to fine-tune your sales strategy to focus more on SMB customers? We’re sharing proven sales techniques that will help you reach out and engage SMB businesses effectively. Before we delve into how you can sell to SMBs, it’s worth taking some time to define SMB sales, and talk about why SMB sales is important.