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The Monthly Rundown: Startups to Watch from Shamus the Sales Guy – May

Crunchbase

May saw a slight decrease in venture funding and deal count in comparison to March and April, but the good news is we’re still above where we started the year in terms of dollars invested in startups. Without further ado, here is my list of five startups to watch (May 2020 edition): 1. million Series B on May 27, 2020.

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Forrester Predicts: Top 10% of CMOs Will Increase Focus on Customer Value

SalesLoft

This is part two of a three-part series on what Forrester Predictions 2020 means for sellers in the coming year. Here’s the first post, Forrester Predicts: Seller Engagement to Increase by 10% in 2020. What seemed excessive back then pales in comparison with today’s climate of endless choice. Latane Conant, CMO at 6sense.

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What the future of sales coaching looks like (SaaS specific)

Close.io

Data provides insight about how behavior is impacting performance and how one rep is doing in comparison to the next. Sales software does everything from scheduling meetings to identifying sales behaviors that close more deals. Although the way you coach will be different for all channels, it’s important to understand how to use them.

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All the things marketers can (and should) be doing with a CRM

Nutshell

Although typically perceived as software for salespeople, CRMs are the secret sauce behind most successful marketing initiatives. A CRM is an integral piece of software for marketers and salespeople. A bit of content about product comparisons might be the perfect tool to turn an unengaged shopper into a buyer.

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Digital Marketing Takes Center Stage

Sales and Marketing Management

Ultimately, Harris states in his 2019 comparison, Airbnb’s overall digital marketing strategy is more effective than Vrbo, but he adds that both companies have room for improvement. We need to rethink what that person’s role is if so much more is moving through a digital channel. An Ongoing Batt le.

Marketing 120
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What is Inside Sales (And Why Do You Need It?)

DialSource

Based on the 2020 pandemic and corresponding lockdown measures, overnight, everyone was transformed into an inside sales or digital selling role. In comparison, outside sales reps go out into the field to meet with clients. This is the next normal.

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Sales Hacker Recommends: 97 Best Sales Books for Peak Performance (2020 Update)

Sales Hacker

Here they are… The 97 Best Sales Books in 2020. Shanks has trained and advised 100’s of companies on SPEAR Selling to increase sales pipeline in all types of sales functions (inside sales, field sales, customer success, channel sales). Customers can get product information and price comparisons online.