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Why sales communication is moving to the cloud in 2020

Close.io

The ability to persuade buyers using effective communication strategies and channels is the difference between hitting and missing quota. The channels we used five years ago likely aren’t those they’re relying on today. Texting is Becoming a Bigger Channel. For comparison, consumers only open 1 in 4 emails they ever receive.).

Fashion 76
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The Monthly Rundown: Startups to Watch from Shamus the Sales Guy – May

Crunchbase

May saw a slight decrease in venture funding and deal count in comparison to March and April, but the good news is we’re still above where we started the year in terms of dollars invested in startups. Without further ado, here is my list of five startups to watch (May 2020 edition): 1. million Series B on May 27, 2020.

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Forrester Predicts: Top 10% of CMOs Will Increase Focus on Customer Value

SalesLoft

This is part two of a three-part series on what Forrester Predictions 2020 means for sellers in the coming year. Here’s the first post, Forrester Predicts: Seller Engagement to Increase by 10% in 2020. What seemed excessive back then pales in comparison with today’s climate of endless choice. Latane Conant, CMO at 6sense.

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What the future of sales coaching looks like (SaaS specific)

Close.io

Data provides insight about how behavior is impacting performance and how one rep is doing in comparison to the next. Gartner predicts that by 2020, 30% of all B2B companies will use AI to augment at least one of their sales processes. Using data allows you to be objective when addressing areas to improve. Numbers don't lie.

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Digital Marketing Takes Center Stage

Sales and Marketing Management

Ultimately, Harris states in his 2019 comparison, Airbnb’s overall digital marketing strategy is more effective than Vrbo, but he adds that both companies have room for improvement. We need to rethink what that person’s role is if so much more is moving through a digital channel. An Ongoing Batt le.

Marketing 120
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All the things marketers can (and should) be doing with a CRM

Nutshell

Tracking the effectiveness of landing pages, web forms, and the quality of their leads allows marketers to make budgetary decisions related to their advertising and marketing channels. A bit of content about product comparisons might be the perfect tool to turn an unengaged shopper into a buyer.

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How animated videos help you increase your online sales

PandaDoc

“The size of the animation market across the globe is expected to reach 270 billion by 2020. In comparison to live-action videos, animations remain fresh for a long time. Another advantage of animated videos is they perform well across all marketing channels, from television to website to mobile to social media platforms.

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