2023 Channels Incentives Resources 
Sales Hacker
SEPTEMBER 29, 2023
Over the past year, we’ve had tons of founders ask where they should be prioritizing their marketing dollars and resources considering the wild economic year that 2023 has unfolded as. The annual Gartner 2023 CMO Spend and Strategy Survey was conducted in March and April 2023. Thanks for reading The GTM Newsletter!
The Spiff Blog
SEPTEMBER 22, 2022
With a new year around the corner, it’s time to start thinking about your sales compensation plans for 2023. We came away with six key considerations to keep in mind while preparing your compensation plans and processes for 2023. If you’re feeling overwhelmed, we don’t blame you. Let’s dive right in!
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Sales Hacker
JANUARY 30, 2024
MQLs aren’t created equal Depending on the channel or entry point, MQLs convert to pipeline at vastly different rates. Similarly, direct traffic and paid social channels yield significantly different outcomes. In today’s fiercely competitive market, time is an invaluable resource that should be used wisely.
The Spiff Blog
OCTOBER 19, 2023
Considering the volatility that most companies faced throughout 2023, you’re probably pondering a lot of significant changes to the way you design, execute, and manage your sales comp programs over the course of the next year. 2023 saw an extended slowdown in new business revenue for many SaaS organizations. in 2020 to 52.9%
Emissary
SEPTEMBER 13, 2022
Throw in some 2022-2023 economic uncertainty and it’s a stressful time of year for sellers and their leaders! Whether you’re pushing to meet targets or going for bonus incentives, it’s time to pull out all the stops, use every tool available, leverage every advantage you have, and leave no stone unturned. Focus Your Time Wisely .
Apptivo
AUGUST 25, 2023
With each purchase, customers can receive incentives or points, which the CRM can track. Seamless Multi-Channel Experience For businesses spanning various avenues (physical store, online platform, social media), integration guarantees uniform customer data across all touchpoints. How CRM-enabled POS systems can help your business?
Zoominfo
JULY 25, 2023
When you start narrowing down the entire market to focus on your desired characteristics, you’ll be able to develop a tighter understanding of your total addressable market (TAM) and waste fewer resources going after leads that won’t pan out.
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