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Where to Allocate Marketing Budgets in 2023/2024

Sales Hacker

Over the past year, we’ve had tons of founders ask where they should be prioritizing their marketing dollars and resources considering the wild economic year that 2023 has unfolded as. The annual Gartner 2023 CMO Spend and Strategy Survey was conducted in March and April 2023. Thanks for reading The GTM Newsletter!

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2023 Sales Comp Planning: A Conversation with The Alexander Group

The Spiff Blog

With a new year around the corner, it’s time to start thinking about your sales compensation plans for 2023. We came away with six key considerations to keep in mind while preparing your compensation plans and processes for 2023. If you’re feeling overwhelmed, we don’t blame you. Let’s dive right in!

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Compensation Transformation: 7 Tips for 2024 Sales Comp Planning

The Spiff Blog

Considering the volatility that most companies faced throughout 2023, you’re probably pondering a lot of significant changes to the way you design, execute, and manage your sales comp programs over the course of the next year. 2023 saw an extended slowdown in new business revenue for many SaaS organizations. in 2020 to 52.9%

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Discover the 15 Best Sales Podcasts of 2023

The Spiff Blog

That’s why we’ve compiled a list of the best sales podcasts of 2023. That way you can discover new resources to help you stay ahead of the game. Spiff’s sales commission software enables finance and sales operations teams to self-manage complex incentive compensation plans and provides transparency for sales teams.

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Hit Your Sales Targets without Breaking the Bank in 2024

The Spiff Blog

With 2023 in the rearview mirror, business leaders find themselves reflecting on their Q4 results and simultaneously charting the course for the forthcoming year. It means they might be tasked with supporting loftier business goals– without much in the way of additional manpower or resources. What does this mean for sales teams?

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The Sales Commission Software Buyer’s Guide [Checklist]

The Spiff Blog

But, achieving commission management perfection is only possible if you have the right resources and systems. As a result, you can save countless hours, drive sales performance improvement , boost morale, and spend more time and resources on deep strategic work.

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Rethinking Metrics: The Shift from MQL to Pipeline in Marketing

Sales Hacker

In today’s fiercely competitive market, time is an invaluable resource that should be used wisely. Kevin reminds us of the relevant words of the late Charlie Munger, “Show me the incentive, and I’ll show you the outcome.” Ultimately, pipeline is a better-suited incentive for marketing to deliver superior outcomes.