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Where to Allocate Marketing Budgets in 2023/2024

Sales Hacker

Over the past year, we’ve had tons of founders ask where they should be prioritizing their marketing dollars and resources considering the wild economic year that 2023 has unfolded as. The annual Gartner 2023 CMO Spend and Strategy Survey was conducted in March and April 2023. Thanks for reading The GTM Newsletter!

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Talent Acquisition: The Art of Hiring Top Talent in 2023

Zoominfo

Talent acquisition is the process of identifying, attracting, and hiring skilled people to fulfill the company’s current and future human resource needs. How Does Talent Acquisition Fit Into Human Resources? What is Talent Acquisition ? What’s the Difference Between Talent Acquisition and Recruitment?

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The Crunchbase 2023 Influential Women in Sales List

Crunchbase

The Crunchbase 2023 Influential Women in Sales List is a submission-based list. They’re launching sales podcasts, YouTube channels and startups of their own. In no particular order, here are 35 leading women in sales you should be watching in 2023. Full methodology details are available at the end of this article.

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5 Key Components for a Fully Enabled Channel Partner Ecosystem

Allego

Companies have resources to help them through this and help them continue to generate revenue—things most don’t take advantage of: channel partners. Channel sales represents 75% of the world’s commerce, according to Forrester. But only 20% of channel partners deliver 80% of channel sales. Certify channel reps.

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Modernize Your GTM Playbook With These 3 Rules

Zoominfo

With a daunting array of tools, an endless list of growth strategies, and constantly evolving communication channels, there’s compelling evidence that modern work is facing a crisis of disconnection. Channel Use: 80% of companies responded on only one communication channel and neglected to use multiple channels, particularly phone calls.

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EXPLORING MULTI CHANNEL CUSTOMER SUPPORT SOFTWARE

Apptivo

As a business leader, you understand the importance of providing seamless customer support across multiple channels. Customers today expect to connect with companies through the channel of their choice, whether that’s chat, email, phone, or social media. What is customer service software?

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Supercharge Your B2B Campaigns with Verified Emails in 2023

Lead411

Supercharge Your B2B Campaigns with Verified Emails in 2023 In the competitive world of B2B marketing, reaching the right audience is crucial for success. Sending emails to invalid or unverified addresses not only wastes your time and resources but also damages your sender reputation. Sending emails to invalid or unverified.