What is a Franchisee vs. a Franchisor?
Hubspot Sales
SEPTEMBER 27, 2021
First and foremost, the actions of a franchisee can and will reflect on the entire company. For example, if a customer is treated poorly or a franchisee has an outburst, this could lead customers to boycott other company locations — as the franchisee’s actions are directly tied to the brand as a whole.
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