article thumbnail

8 PPC tips to improve your Google Ads performance

Nutshell

Google Ads are among the most popular forms of digital advertising. For example, if a PPC ad for a particular keyword is generating a high CTR, then that could signify an opportunity to update the meta description of a blog post targeting the same keyword. Like SEO or SEM, Google Ads can be optimized and improved. INTGRATION.

Google 77
article thumbnail

Five things you didn’t know you could do with Constant Contact

Nutshell

Nowadays, modern automation tools like Constant Contact —an email marketing tool which integrates seamlessly with Nutshell —make it easy to create engaging email marketing campaigns that will keep your business fresh in the minds of your customers. But Constant Contact is more than just a platform for managing your email list.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 Most Important Rules of International Negotiations

Pipeliner

You must maintain constant contact with other businesses in order to obtain supplies, distribution channels, or licenses. Every business owner understands the significance of negotiations. There are, however, some things you can do to ensure that your negotiations go as smoothly and effectively as possible.

article thumbnail

38 marketing slang terms all marketers should know

Nutshell

The brand being advertised foots the bill, and the publication is required to add a disclaimer that what you’re reading is actually sponsored content. For example, your dog knows exactly the kind of high-value experience they’re going to get when they hear W-A-L-K. People brands pay to advertise to their personal followers.

article thumbnail

Email tracking pixels 101: How do they work and why are they used?

Nutshell

These days, tracking pixels are used by nearly every sophisticated business (any small business that uses email automation software such as Constant Contact or Mailchimp has access to them) to help marketers measure their open and click rates, discover traffic sources, track conversions, and collect other useful data points.

article thumbnail

All the things marketers can (and should) be doing with a CRM

Nutshell

Nutshell’s Constant Contact integration syncs your contacts in one click, automatically subscribes leads to the appropriate email lists, measures the engagement of your email marketing, and lots more. INTGRATION. Take the grunt-work out of email marketing. Wait Gordon Ramsay that landing page was fixable.

article thumbnail

How Timing Is Everything in Social Media Marketing

Increase Sales

Just as in the years when print magazines and newspapers knew what advertisements received the greatest impressions to what sections of the newspaper or magazine generated the most engagement, those benchmarks are also present within social media marketing. For example, my website receives 80% of its traffic from this blog.