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ROI Analysis: Measuring Success of Local Business Paid Advertising Programs

BuzzBoard

The Importance of ROI Analysis in Local Business Paid Advertising Programs The importance of ROI (Return on Investment) analysis in local business paid advertising programs is often overlooked. ROI analysis aids in pinpointing the profitability of individual advertising activities by determining the potential financial gain or loss.

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How to Create a Lead Generation Strategy for SMBs

Zoominfo

You want to be on top in your market, but it’s more difficult when you’re pitted against enterprises. Lead generation is the process of advertising, optimizing brand reach, engaging with nurture campaigns, and maximizing digital channels. Why is Lead Generation Important for SMBs?

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Key Elements of a Digital Marketing Plan for Local Businesses

BuzzBoard

Understanding the Importance of Positioning my Digital Marketing Agency for Small Businesses Digital marketing agencies are uniquely positioned to fuel the growth of small and local businesses. The success of any digital marketing campaign hinges on a meticulously devised plan.

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Account Based Marketing for Lead Development Quality, Not Quantity

Sales and Marketing Management

Author: Senraj Soundar, ConnectLeader Founder and CEO ABM – account based marketing – is the most-talked-about strategy right now in the B2B world. According to Forbes: 80% of marketers measuring ROI say that ABM outperforms other marketing investments. Yet, ABM has been around forever. “I So, what changed?

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How to Partner with Local Bloggers to Promote Small Business

BuzzBoard

The Role of Local Bloggers in Promoting Small Businesses In the dynamic digital marketing arena, small businesses often grapple with attaining the visibility they merit. Digital marketing agencies should recognize the potential of these hyperlocal blogs. Local bloggers for small businesses can play a crucial role here.

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How to Create a Lead Generation Strategy for SMBs

Zoominfo

You want to be on top in your market, but it’s more difficult when you’re pitted against enterprises. 11 Steps to Build an SMB Lead Generation Strategy Lead generation is the process of advertising, optimizing brand reach, engaging with nurture campaigns, and maximizing digital channels.

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How successful account-based marketing starts with aligned, data-driven strategies — A Q&A

Zoominfo

Account-based marketing (ABM) is time-consuming; getting it right takes hard work, consolidation of resources and alignment on the part of both sales and marketing. I Zoom’ed with Hussam AlMukhat, Senior Director of Strategic Marketing at ZoomInfo, for all the details. Anastasia: Very cool.