Hubspot Sales

FEBRUARY 8, 2018

Here are some interesting findings from the data: Out of the 29 industries, Marketing and Advertising companies have the lowest email open rates. The lowest-hanging fruit is personalizing your subject line so it’s unique to the specific prospect. Marketing and Advertising: 25%. How do I improve my email open rates? Media: 32%.

Industry 138

Industry Real Estate Outsourcing Services Biotechnology 138

Hubspot Sales

NOVEMBER 29, 2021

Find gaps in your sales process where a disproportionate number of prospects fall off. If prospects are willing to pay more for your product or service, your profit margin on each sale will expand — that's pretty straightforward. Advertising: 0.34%. Business and Consumer Services: 2.47%. Drugs (Pharmaceutical): 14.10%.

Margin 103

Margin Chemicals Real Estate Strategy 103

SalesLoft

MAY 7, 2020

Normally, 65% of consumers report that a positive brand experience is more influential than great advertising. Get in front of prospects and customers by jumping out of their inbox and onto their doorstep by sending care packages, eGift cards, or simply a handwritten note of encouragement to help them through unprecedented times.

Buyer 64

Buyer Face-to-face Pharmaceuticals How To 64

No More Cold Calling

OCTOBER 13, 2016

Before they make contact, prospects have usually checked us out, compared pricing, read a white paper or two, listened to a webinar, and/or viewed a demo. Some take this to mean that our prospects and clients don’t really need us anymore—that the automation of selling has made B2B sales reps irrelevant.

B2B 120

B2B Hiring Social Media Pharmaceuticals 120

Zoominfo

MAY 11, 2021

Let’s cut to the chase: When it comes to digital advertising, intentionality is everything. Trick #1: Target (and reach) key decision-makers After you’ve defined your ideal customer , pull together a comprehensive list of prospective accounts that meet your criteria. Set up your ad platform to avoid prospects you don’t want to target.

Top of Funnel 130

Top of Funnel Campaigns ROI Maximizer 130

Zoominfo

MAY 11, 2021

Let’s cut to the chase: When it comes to digital advertising, intentionality is everything. After you’ve defined your ideal customer , pull together a comprehensive list of prospective accounts that meet your criteria. For example, you may want to target SMBs and mid-size companies in the pharmaceutical industry on the east coast.

Top of Funnel 130

Top of Funnel Campaigns ROI Maximizer 130

Sales Hacker

OCTOBER 7, 2021

B2B is H2H – human to human – and most women can leverage these powerful skills to create lasting connections with prospects, personalize value, and create customers for life. Your sales process and making it easy for prospects to buy makes a huge difference and can beat out a “better” product on paper.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130