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The Evolving Risks and Roles of CISOs in 2016

DiscoverOrg Sales

Chief Information Security Officers (CISOs) are charged with more responsibility than ever before: Maintaining the enterprise vision, while ensuring technology assets are protected. As an added barrier for IT sales and security vendors, DiscoverOrg triggers indicate high CIO and CISO turnover …. Vickie Miller, CISO, FICO.

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Ideal Customer Profile: Firmographics

Altify

I write about this more extensively in my latest book: Digital Sales Transformation in a Customer First World ). ERP vendors will typically sell to companies that have reasonably complex enterprise resource planning requirements. ICP Category 1: Firmographics. So yes, size matters.

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Get Over Your Fear of Marketing Automation Software

SugarCRM

Modern marketing automation software (MAS) no longer suffers the stigma of being too complicated for anyone but a large enterprise technology company to adopt. Are you still afraid of and intimidated by marketing automation? There’s really no reason any more. What’s the opportunity cost of onboarding marketing automation software?

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Get Over Your Fear of Marketing Automation Software

SugarCRM

Modern marketing automation software (MAS) no longer suffers the stigma of being too complicated for anyone but a large enterprise technology company to adopt. Are you still afraid of and intimidated by marketing automation? There’s really no reason any more. What’s the opportunity cost of onboarding marketing automation software?

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Shape-Shifting For The Win: Sales And Marketing Moves For 2021 And Beyond

Crunchbase

Many market success stories can be traced to strategic sales and marketing shifts initiated by perceptive business leaders. The company doubled down on supporting the brands that sell products on its platform, investing more in cooperative advertising. New world, new sales strategies. What made the difference? percent in 2020.

Marketing 105
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Technology Sales & Marketing - Party Like its 1999?

The ROI Guy

Technology Sales & Marketing - Party Like its 1999? A Q&A with me on latest IT sales and marketing metrics, trends and best practices Is 2006 shaping up to be a good year for IT spending growth? in 2006, with annual growth in software sales leading the way at 7.0%. How is IT spending changing for small and medium enterprises?

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Everything You Need to Know About Choosing the Best VoIP Providers

Sales Hacker

They’d come in and run wiring, then assign phone numbers to each sales rep’s desk. Top-quality telecommunications companies have stepped up to help businesses with the services they need. Benefits of VoIP for Sales. Benefits of VoIP for Sales. Most sales teams rely heavily on their business’s CRM. 6) Flexibility.

Scale 50