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5 Reasons Why Account-Based Marketing Gives Better ROI

LeadFuze

ABM is more than just social media advertising, it also incorporates traditional marketing methods such as direct mail and email marketing. Your offers need to be tailored just for these qualified customers or prospects and not all noise will cut through the clutter any more than traditional advertising techniques do now days.

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How Small Gifts Can Create Big Marketing Wins

Zoominfo

Direct mail marketing makes direct contact with individual consumers, as opposed to reaching a large audience with mass media, such as advertising. For example, our customers in the United States receive a choice of gift cards from Amazon , Starbucks , or UberEats (all good ZoomInfo customers). What are the gifts?

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What is Lead generation? Types of lead generation,examples and best practices

Apptivo

These high-quality leads help companies’ boost sales and increase ROI significantly. Lead generation is very much vital for businesses today unlike traditional calling, they allow a flowchart that structures a lead generation scheme and allows for maximum ROI. These prospects are referred to as ‘good leads.’

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The Beginner’s Guide to Referral Marketing

Zoominfo

Customers are 92% more likely to trust the word of their peers over traditional advertising ( source ). Choose the Right Incentives Rewards are the most critical part of your referral marketing strategy. Plus, incentives motivate customers, as 50% of people say they’re likely to give a referral if offered a reward ( source ).

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Leveraging Referrals to Build Your Network and Grow Your Business

Janek Performance Group

Sellers have always relied on word-of- mouth advertising between friends and family. For example, “We’ve been trying to get in with your contact, Walter, from Walter’s Widgets. We hope you could tell him about our company and your success, including your 200 percent ROI.” With referrals, the benefits are clear.

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Direct mail tactics for sales: Why physical mail still works, and how to use it

Nutshell

You know the letters you receive in your mailbox from restaurants, big box stores, and local mom and pop shops advertising new products and sales? For example, you could put a unique phone number or web URL on every direct mail piece your company mails out. Direct Mail Provides Great ROI. That’s direct mail.

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38 marketing slang terms all marketers should know

Nutshell

The brand being advertised foots the bill, and the publication is required to add a disclaimer that what you’re reading is actually sponsored content. For example, your dog knows exactly the kind of high-value experience they’re going to get when they hear W-A-L-K. People brands pay to advertise to their personal followers.