Pointclear
JANUARY 10, 2018
According to Wikipedia: “a reader service card or bingo card" was a reply card inserted in a magazine and used by readers to request free samples and literature from businesses who advertised in the issue. Many advertisers were listed on the reply card. I recently wrote a blog called How Much Does a Lead Cost. Sound familiar?
Pointclear
JUNE 9, 2017
PointClear is known for its perseverance. While some sales people stop after placing one or two calls (if they don’t get the prospect on the phone or don’t get a call back, they deem the lead no good) our sales support associates keep trying. Here’s What PointClear Persistence Looks Like. Case-in-Point. We didn’t stop.
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Pointclear
NOVEMBER 7, 2018
Naturally, not every lead gen program will be a success. Hopkins’ book Scientific Advertising , published in 1923. Yes, you read correctly - 95 years ago he took the mystery away: “The only purpose of advertising is to make sales. It is written as a text book for students and a safe guide for advertisers.
Pointclear
APRIL 2, 2013
The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Weber Shandwick is creating a new unit to capitalize on content marketing --a channel which advertisers have been increasingly interested in investing. The B2B Marketing Advantage of LinkedIn.
Pointclear
APRIL 30, 2013
Jamie was recently profiled in Advertising and Promotion , the world''s best-selling college-level marketing textbook. In his experience sales and marketing typically leads the economy. I recently read an article that the more average sales reps flock to inbound leads and the more successful strategic reps go after outbound leads.
Pointclear
OCTOBER 1, 2015
Is ABM the Holy Grail for lead generation or just another black box solution destined to cost a lot of money, distract marketing and end up getting more bad leads to sales faster than ever before? Neither is using advertisements to target and retarget a group of people because they work at a company and came to your web site.
Pointclear
OCTOBER 6, 2015
Is ABM the Holy Grail for lead generation or just another black box solution destined to cost a lot of money, distract marketing and end up getting more bad leads to sales faster than ever before? Here's the thing: Account-Based Marketing is not really about lead generation at all. It’s also more than just lead generation.
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