Sentiment Analysis: A Primer for B2B Marketers
Zoominfo
FEBRUARY 17, 2020
Consider these statistics ( source ): 71% of buyers who see a personal value in a B2B product will make a purchase. 68% of buyers who see a personal value in a B2B product will pay a higher price. It’s true– there are a number of tools that track and analyze customer sentiment using complex algorithms.
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