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Top 10 B2B Ecommerce Trends for 2023

Hubspot Sales

A McKinsey survey of close to 3,500 decision makers found that customers want a more personalized experience. Ultimately, a personalized online shopping experience will enable the customer to feel like they are getting relevant information. ecommerce tools streamline and automate processes for your business.

Trends 104
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Sentiment Analysis: A Primer for B2B Marketers

Zoominfo

You may think you know the answer to this question – your products sell well, you’ve gotten some great customer feedback, and your social media posts garner strong engagement. The goal of this tactic is to leverage the sentiments of customers to improve your marketing strategy. How do you track customer sentiment?

Analysis 130
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Sentiment Analysis: A Primer for B2B Marketers

Zoominfo

You may think you know the answer to this question – your products sell well, you’ve gotten some great customer feedback, and your social media posts garner strong engagement. The goal of this tactic is to leverage the sentiments of customers to improve your marketing strategy. How do you track customer sentiment?

Analysis 176
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Keys to Improved Sales Performance - Part 4 of 4

Understanding the Sales Force

You''ve all seen that show before and for all but the top 6% of the sales population, that show is one that will cause you to change the channel and tune out because you can''t stand what you''re seeing. United Airlines Uses Customer Service This Way to Impact Sales. Think Reality Television.

Airlines 180
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How to Use Predictive Analytics to Improve Your CRM

Apptivo

Final notes In the world of customer relationship management (CRM), the age-old wisdom “forewarned is forearmed” holds truer than ever. Imagine having a crystal ball that could reveal your customer’s desires before they even voice them – that’s the potential of predictive analytics in CRM.

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What Air Crash Investigations Didn't Tell You About QF32 (Airbus A380)

Tony Hughes

This is an unlikely but true story about iconic brands being protected by an amazing airline captain , the power of social media, and how to create customer-centric culture. The largest passenger airliner in the world was severely degraded and had probably lost 50% of system networks and 65% of the aircraft’s roll control.

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14 Pro Tips for Running a Successful Business

Hubspot Sales

Pricing : If your prices are too high and you limit your customer base. You need concrete data on your ideal customers, the existing competition, expected growth and demand, market trends, and more. Where are your customers? You need to integrate the various channels used by modern consumers into one seamless experience.