Understanding the Sales Force

SEPTEMBER 22, 2014

Last week, when speaking on the Inbound Stage at Inbound14, my topic was Hiring for the Inbound Sales Role. I asked the question, "Is this a sales or a marketing role?". The audience desperately wanted this to be a hybrid - someone who could do both the marketing and the sales. They are different skill sets.

Inbound 205

Inbound Hiring Airlines Marketing 205

Nutshell

MARCH 5, 2024

And you may have also heard of lead nurturing, which is where you continue marketing to leads until they’re ready to buy. There are numerous ways you can do this, but most of them focus on assigning leads to the sales reps most qualified to convert them. DOWNLOAD Unsure which sales process stages are right for your company?

Distribution 77

Distribution Lead Rank Lead Scoring Sales Qualified Lead 77

Pipeliner

AUGUST 14, 2018

Businesses utilize such functionality every day for everything from marketing to product development. Simplification: Pipeliner CRM. Along with the rest of the world, sales has become increasingly complex, too. The human mind cannot track hundreds or even dozens of indicators—so in day-to-day management, what is the answer?

Airlines 60

Airlines Pipeline Trends CRM 60

Pipeliner

OCTOBER 1, 2019

Most companies, when they engage in sales enablement, focus on the sales manager and pound on them to coach salespeople. In our last article, I painted the picture of a holistic customer process with an airline. For example, obtaining leads: inbound marketing be automated? What must come before people?

Sales Enablement 74

Sales Enablement Tourism Policies Airlines 74

Pipeliner

MARCH 16, 2018

For example, people will pay more for airline tickets that can be rescheduled without penalty. iPhones came into the market and offered more choices, so iPods became undesirable. I don’t have the marketing savvy to compete.” Once you get started you always discover the competition can’t match your marketing ability.

Insurance 68

Insurance Insurance Policies Airlines 68

Crunchbase

AUGUST 19, 2021

Many market success stories can be traced to strategic sales and marketing shifts initiated by perceptive business leaders. Commercial airlines that previously transported only passengers shifted their operations to focus on moving cargo. An actively managed pipeline is like a life insurance policy for sales.

Marketing 105

Marketing Telecommunications Pivotal Study 105

LeveragePoint

SEPTEMBER 21, 2018

Account-Based Selling (ABS) is necessary to execute effectively on Account-Based Marketing (ABM). Are they in finance, sales, marketing, product management, manufacturing, service delivery, quality assurance, legal, procurement or product development? What else in your current marketing spend delivers returns like that?”.

Account Based Marketing 20

Account Based Marketing Account Lead Rank Lead Scoring 20