Pipeliner
OCTOBER 1, 2019
Carrying on with our Sales Enablement series, I’m going to make a statement that shows how much I disagree with common “wisdom” on the subject. I’m probably shouting into the desert, but I’m going to say it anyway: When first done, sales enablement has nothing to do with people. What must come before people? Stay tuned!
The Pipeline
MAY 3, 2018
I recently read about two groups, one from national health care provider, the other from a leading airline. Differences that come down to the tool and the skill with which that tool is played, and the arrangement, which in sales is likely Sales Enablement.
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Highspot
JULY 29, 2022
Other sellers started to reach out to me, asking me for help with technology, with building processes, and that kind of parlayed myself into sales enablement. I’ve been in the enablement practice since 2012. How do you see the sales enablement category evolving in 2022 and beyond? .”
Sales and Marketing Management
DECEMBER 14, 2020
Scott McCartney, who covers air travel for The Wall Street Journal, worked with three airline industry analysts to determine the long-term impact of COVID-19 on business travel. They estimate total air travel could drop between 19% and 36% permanently due to changes in business travel.
Richardson
MARCH 24, 2020
trillion and represents an estimated 55% of airline revenues. According to the Global Business Travel Association , annual global business travel spending totals approximately $1.5 This considerable expense suggests that selling organizations have operated under the idea that travel is a burdensome but inescapable cost.
Fill the Funnel
NOVEMBER 10, 2010
After my trip home to Seattle late last night, I came to the realization that the airline industry needs to embrace Airlines 2.0! Here is the Twitter transcript for Day 2 Twitter activity for the #sm20 hashtag during the Sales and Marketing 2.0 Best Sales 2.0 Best Sales Enablement Program – Big Machines.
Sales and Marketing Management
DECEMBER 14, 2020
Scott McCartney, who covers air travel for The Wall Street Journal, worked with three airline industry analysts to determine the long-term impact of COVID-19 on business travel. They estimate total air travel could drop between 19% and 36% permanently due to changes in business travel.
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